OGX Nourishing + Coconut Milk Shampoo, Hydrating & Restoring Shampoo Moisturizes for Soft Hair After the First Use, Paraben-Free, Sulfate-Free Surfactants, 25.4 fl. oz

Hydrate & restore hair with OGX Nourishing + Coconut Milk Shampoo. This shampoo from the number one Hair Repair Brand* delivers immediate softness after the first use. Our new & improved formula protects hair from over the top lack of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, this hydrating shampoo provides 2x more protein & lipid protection** for healthy hair. Coconut milk infused formula softens strands for smooth & healthy hair even as the creamy coconut, white peach & shea butter scent leaves hair smelling impossible to resist. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. Shampoo carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes. *JJCI calculations in line with Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time frame, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC **vs. non-conditioning shampoo, with continuous use

HYDRATE & RESTORE: This 25.4-fluid ounce bottle of OGX Nourishing + Coconut Milk Shampoo with an intensely moisturizing formula instantly softens hair after the first use & helps make stronger & hydrate dry, damaged, & frizzy hair
HEALTHY HAIR AFTER 1 WASH: Our new & improved formula protects hair from over the top lack of lipids & proteins which creates frizz & breakage & delivers healthy & soft hair in just one wash
POWERED BY SCIENCE: LipiPro Shield (TM) Technology gives 2x more protein & lipid protection** & supports hair’s protein & lipid barrier for your heathiest hair. It’s formulated without sulfated surfactants, parabens, phthalates, microplastic & dye
REPAIR HAIR: From the number one Hair Brand*, this moisturizing shampoo is formulated with wealthy coconut milk to instantly soften strands after first use & is ideal to hydrate & restore
HYDRATING HAIR CARE ROUTINE: Scents of coconut, white peach & shea butter leave your hair smelling irresistibly good & leaves hair feeling softer. For best results, use this nourishing shampoo with OGX Nourishing + Coconut Milk Conditioner